Living ideas
Living Ideas methodology, developed by Tom Ajello, is a way to bring ideas to life—and the methodology is itself living and breathing. At Lippincott, during my time there, we used it to bring customer stories to life, to bring commitments to life, and to breathe life into every brand and experience strategy.
At the heart of Living Ideas is the Experience Disruptor—an experience that we highlight as being disruptive of consumer expectations and/or behaviors in some way. The company itself doesn’t have to be disruptive in a business or innovation sense; rather, it’s a focus on a tiny Experience Factor that could be inspiration to our client in some way. It’s permission to play, to explore, to imagine. To ideate.
Against a disruptor board—which may be paired with some
[picture of Frankie board from my photos - March 2024]
